前言：

世通社經(jīng)常遇到客戶做海外媒體發(fā)稿的時候，不知道怎么寫英文新聞稿，或者直接套用國內(nèi)軟文的寫法，導(dǎo)致海外傳播效果大打折扣。為了提升客戶海外傳播效果，我們將為廣大客戶整理出8個常用的寫作模板，以供參考。

How to Use These Templates

如何使用這些模板

Included in this document are eight press release templates for various events and announcements you may want to share with the public. These templates include prompts for the following occasions:

本文檔包含八個海外英文新聞發(fā)布模板，用于您可能希望與公眾共享的各種事件和公告。 這些模板包括以下情況的提示：

1. New Product or Service Release

2. Fundraising Announcement

3. New Partnership

4. Company Milestone or Momentum

5. Hiring an Executive

6. Winning an Award

7. Major Customer Acquisition

8. Company Merger/Acquisition

1.新產(chǎn)品或服務(wù)發(fā)布

2.融資公告

3.新的伙伴關(guān)系

4.公司里程碑事件

5.聘請高管

6.獲獎

7.主要客戶獲取

8.公司合并/收購

Some of the content in each template varies based on the purpose of the announcement, while some content blocks are commonplace in most or all press releases. Replace all the bracketed content with information pertaining to your announcement.

每個模板中的某些內(nèi)容根據(jù)公告的目的而有所不同，而某些內(nèi)容塊在大多數(shù)或所有新聞稿中都很常見。 將所有括號內(nèi)的內(nèi)容替換為與您的公告有關(guān)的信息。

For best practices, remember to do the following for all of your press releases.

為獲得較佳實(shí)踐，請記住對所有新聞稿進(jìn)行以下操作。

? Start off with a concise lede – the key announcement and reason you’re releasing the statement. No need to wax poetic – remember to get straight to the point here.

? Include at least one quote from an executive or someone directly involved in the story. If another party or company is involved, try to source a quote from them as well.

? Whenever possible, break up takeaways and key points into a bulleted list.

? Keep the entire release brief, but provide a link to a product, company, or blog page for more information if you feel it would benefit the reader.

? Use the promotion plan template included in this kit to assign tasks and due dates to your team and to maximize the impact of your press release.

?從簡潔的角度入手,關(guān)鍵聲明和發(fā)布聲明的原因,無需充滿詩意,切記要直達(dá)主題。

?至少包括一位主管或直接參與故事的人的名言, 如果涉及另一方或公司，請嘗試從他們那里獲取報價。

?盡可能將要點(diǎn)和要點(diǎn)分解成項目符號列表。

?保留整個發(fā)行摘要，但如果覺得對讀者有利，則提供指向產(chǎn)品，公司或博客頁面的鏈接以獲取更多信息。

?使用此工具包中包含的晉升計劃模板為團(tuán)隊分配任務(wù)和截止日期，并較大限度地提高新聞稿的影響力。

New Product or Service

新產(chǎn)品或服務(wù)

Use this template for announcing a new service you’ll be providing or a new addition to your product line.

使用此模板可以宣布您將提供的新服務(wù)或產(chǎn)品系列的新功能。

[Press Release Title：8-26words]

[新聞稿標(biāo)題：8-26單詞]

[City, State]: [Company name] today announced [name of new product/service], a new [product/service]. [Name of new product/service] is [description of product/service] and offers a new way for [target customer type] to [benefit or features].

“[Quote from higher-up in the company about the product/service],” says [name], [title] at [company]. “[Additional quote].”

Features and benefits of [product/service] include.

? Benefit or feature #1

? Benefit or feature #2

? Benefit or feature #3

[Product/Service] will be available starting [availability date], at [price point]. For more information on [product/service], visit [URL of product page].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

[城市，州]：[公司名稱]今天宣布了[新產(chǎn)品/服務(wù)名稱]，新的[產(chǎn)品/服務(wù)]。 [新產(chǎn)品/服務(wù)的名稱]是[產(chǎn)品/服務(wù)的描述]，并為[目標(biāo)客戶類型]提供了[收益或功能]的新方法。

“ [公司高層對產(chǎn)品/服務(wù)的引用]，” [公司]的[名稱]，[標(biāo)題]說。 “ [附援引]?！?/p>

[產(chǎn)品/服務(wù)]的功能和優(yōu)點(diǎn)包括。

?優(yōu)點(diǎn)或功能1

?優(yōu)點(diǎn)或功能2

?優(yōu)點(diǎn)或特征3

[產(chǎn)品/服務(wù)]從[供貨日期]開始于[價格點(diǎn)]。 有關(guān)[產(chǎn)品/服務(wù)]的更多信息，請訪問[產(chǎn)品頁面的URL]。

關(guān)于[公司]：[3-4個公司的句子說明及其較近的成就（如果有）]。

Fundraising

融資活動

If you’ve raised a round of fundraising, announce it with this press release template.

如果您已經(jīng)進(jìn)行了一輪融資，請使用此新聞稿模板進(jìn)行宣布。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new round of series [letter] funding of [sum of money] at a valuation of [total valuation (if you choose to disclose)]. This round of funding was led by [name of lead investor] with participation from [name of other participating investors, if applicable].

“[Quote from investor representative about the funding],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from higher-up in the company about the funding],” says [name], [title] at [company]. “[Additional quote].”

This new round of funding will be used to [main reason of fundraising]. Specifically, the areas that the company will focus on are:

? Area of focus #1

? Area of focus #2

? Area of focus #3

[Summarize the company’s growth accomplishments to date so readers are caught up on the company’s progress].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

[新聞稿標(biāo)題]

[城市，州]：[公司名稱]今天宣布了新一輪的[資金] [資金總額]融資，其估值為[總估值（如果您選擇披露）]。 本輪融資由[主要投資者的名稱]牽頭，[其他參與投資者的名稱，如果適用]參與。

“ [投資者代表關(guān)于資金的報價]，” [公司]的[名稱]，[標(biāo)題]說。 “ [附援引]?！?/p>

“ [從公司高層那里獲得有關(guān)資金的報價]，” [公司]的[名稱]，[職稱]說。 “ [附援引]?！?/p>

這輪新的資金將用于[籌款的主要原因]。 具體來說，公司將重點(diǎn)關(guān)注的領(lǐng)域是：

?重點(diǎn)領(lǐng)域＃1

?重點(diǎn)領(lǐng)域2

?重點(diǎn)領(lǐng)域3

[總結(jié)公司迄今為止的增長成就，以便使讀者對公司的進(jìn)展有所了解]。

關(guān)于[公司]：[3-4個公司的句子說明及其較近的成就（如果有）]。

New Partnership

建立新伙伴關(guān)系

This release is for announcing partnerships and/or product integrations.

此版本用于宣布合作伙伴關(guān)系和/或產(chǎn)品集成。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new partnership with [partner/company name]. This partnership will [goal of partnership to new and existing customers].

“[Quote from higher-up in the company about the partnership],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from new representative of the partner about the partnership],” says [name], [title] at [partner company]. “[Additional quote].”

The benefits of this new partnership include.

? Benefit or feature #1

? Benefit or feature #2

? Benefit or feature #3

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new partner and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[城市，州]：[公司名稱]今天宣布與[合作伙伴/公司名稱]建立新的合作伙伴關(guān)系。 這種伙伴關(guān)系將[成為新老客戶的伙伴關(guān)系的目標(biāo)]。

“ [公司高層對合伙企業(yè)的報價]，” [公司]的[名稱]，[標(biāo)題]說。 “ [附援引]。”

“ [從合伙人的新代表處談起合伙企業(yè)]，” [合伙人公司]的[名稱]和[職務(wù)]說。 “ [附援引]?！?/p>

這種新伙伴關(guān)系的好處包括。

?優(yōu)點(diǎn)或功能1

?優(yōu)點(diǎn)或功能2

?優(yōu)點(diǎn)或特征3

關(guān)于[您的公司]：[3-4個貴公司及其近期成就的句子說明（如果適用）。

關(guān)于[合作伙伴]：[3-4個新伙伴的句子描述及其近期成就（如果適用）]。

Momentum or Milestone

公司里程碑

[Press Release Title：8-26words]

[City, State]: [Company name] today announced [description of momentum or major milestone]. This milestone is a major move for [company name] on its mission to [main goal of company]

“[Quote from higher-up in the company about the milestone],” says [name], [title] at [company]. “[Additional quote].”

This news comes in the wake of many recent initiatives and accomplishments of the company, including:

? Initiative or accomplishment #1

? Initiative or accomplishment #2

? Initiative or accomplishment #3

[Additional quote, if desired].

To learn more about [milestone], click here [link to website page about the milestone].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[城市，州]：[公司名稱]今天宣布了[動力或主要里程碑的描述]。 這個里程碑是[公司名稱]朝[公司的主要目標(biāo)]邁出的重要一步。

“ [公司高層對此里程碑的報價]，” [公司]的[名稱]，[標(biāo)題]說。 “ [附援引]?！?/p>

該消息來自該公司較近的許多舉措和成就，其中包括：

?主動或成就第一

?主動或成就2

?主動或成就3

[如果需要，可以附援引]。

要了解有關(guān)[里程碑]的更多信息，請單擊此處[有關(guān)該里程碑的網(wǎng)站頁面的鏈接]。

關(guān)于[您的公司]：[3-4個貴公司及其近期成就的句子說明（如果適用）。

Hiring an Executive

聘請高管

Announcing a new CEO, executive, C-level professional? Tell the world your good news with this template

宣布新的首席執(zhí)行官，高管，C級專業(yè)人員， 使用此模板向全世界傳達(dá)您的好消息

[Press Release Title：8-26words]

[City, State]: [Company name] today announced that [name of new executive] will be joining [company] as [title], effective [date of joining].

[Name] will be joining company from [former company], where [he/she] was [former title] for [length of tenure]. [Name] will be brining [his/her] experience in [area of expertise] to [company] to [goal of company or role].

Additionally, [name]’s experiences that will benefit [company] moving forward include:

? Experience 1

? Experience 2

? Experience 3

“[Quote from new executive about joining the company],” says [name]. “[Additional quote].”

“[Quote from higher-up in the company about the hiring],” says [name], [title] at [company]. “[Additional quote].”

[Additional quote, if desired].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[州，市]：[公司名稱]今天宣布，[新執(zhí)行人員的姓名]將以[職稱]加入[公司]，自[加入日期]生效。

[姓名]將從[原公司]加入公司，其中[他/她]的名字是[任職期限]。 [姓名]會將[他/她]在[專業(yè)領(lǐng)域]的經(jīng)驗帶到[公司]到[公司目標(biāo)或角色]。

此外，[名稱]的經(jīng)驗將使[公司]向前發(fā)展受益，其中包括：

?經(jīng)驗1

?經(jīng)驗2

?經(jīng)驗3

“（[新任執(zhí)行官關(guān)于加入公司的名言），” [姓名]說。 “ [附援引]?！?/p>

“ [[公司高層]關(guān)于招聘的信息，” [公司]的[名稱]，[職務(wù)]說。 “ [附援引]。”

[如果需要，可以附援引]。

關(guān)于[您的公司]：[3-4個貴公司及其近期成就的句子說明（如果適用）。

Winning an Award

獲獎

You won an award? Congrats! Use this template to publicize the great news.

你獲獎了嗎？ 恭喜！ 使用此模板可以宣傳好消息。

[Press Release Title：8-26words]

[City, State]: On [date of award win], [award giver] named [company] the winner of [award] at [event]. The award recognizes [reason for award]. Previous winners include [name previous prestigious winners of the award, if appropriate].

“[Quote from higher-up in the company about the award],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from award giver about your company’s win, if available],” says [name], [role] at [award giver]. “[Additional quote].”

[Input additional content about the award, the ceremony where it was presented, and/or the methodology of award selection, if appropriate].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[城市，州]：在[獲獎日期]，[獲獎?wù)遌在[活動]中將[公司]*為[獲獎]的獲獎?wù)摺?該獎項認(rèn)可[獲獎理由]。 以前的獲獎?wù)甙╗如果需要，請授予該獎項的以前的著名獲獎?wù)遌。

“ [公司高層對此獎項的報價]，” [公司]的[姓名]，[職務(wù)]說。 “ [附援引]。”

“ [從獎勵提供者那里獲得有關(guān)貴公司獲勝的信息]，” [獎勵提供者]的[名稱]，[角色]說。 “ [附援引]?！?/p>

[輸入有關(guān)獎勵，頒獎典禮和/或獎勵選擇方法的其他內(nèi)容（如果適用）。

關(guān)于[您的公司]：[3-4個貴公司及其近期成就的句子說明（如果適用）。

Major Customer Acquisition

大客戶合作披露

Finally, you signed that household name company as an official customer. Use this template to highlight the achievement and the details.

您以正式客戶的身份簽署了該家喻戶曉的公司。 使用此模板突出顯示成就和細(xì)節(jié)。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced it has signed on with [customer name] as their [product/service name] for [function of product/service]. [Company name] is excited to partner with [new customer] to provide [benefit of product/service].

“[Quote from higher-up in the company about the new customer],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from customer about partnership],” says [name], [title] at [partner company]. “[Additional quote].”

[Additional brief overview of the deal’s details and/or benefits, if applicable].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[城市，州]：[公司名稱]今天宣布已使用[客戶名稱]作為其[產(chǎn)品/服務(wù)名稱]的[產(chǎn)品/服務(wù)名稱]登錄。 [公司名稱]很高興與[新客戶]合作以提供[產(chǎn)品/服務(wù)的好處]。

“ [公司高層對新客戶的報價]，” [公司]的[名稱]，[標(biāo)題]說。 “ [附援引]。”

“ [關(guān)于合作伙伴的客戶報價]，” [合作伙伴公司]的[名稱]和[標(biāo)題]說。 “ [附援引]?！?/p>

[有關(guān)交易的詳細(xì)信息和/或好處的其他簡要概述，如果適用的話]。

關(guān)于[您的公司]：[3-4個貴公司及其近期成就的句子說明（如果適用）。

關(guān)于[合作伙伴]：[3-4個新客戶的句子描述及其近期成就（如果適用）。

Merger/Acquisition

合并/收購

If you’re merging with, acquiring, or being acquired by another company, announce the news and briefly outline the details here.

如果您要與另一家公司合并，收購或被另一家公司收購，請在此處發(fā)布新聞并在此處簡要概述詳細(xì)信息。

[Press Release Title：8-26words]

[City, State]: [Company name] today it has [merged with/acquired/been acquired by] [company], effective [date].

“[Quote from higher-up in the company about the new merger/acquisition],” says [name], [title] at [your company]. “[Additional quote].”

“[Quote from higher-up in second company about the new merger/acquisition],” says [name], [title] at [second company]. “[Additional quote].”

For more information on how the [merger/acquisition] will affect current customers, please click here [link to further information].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Other Company]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

[新聞標(biāo)題：8-26字]

[城市，州]：[公司名稱]今天已經(jīng)[與[公司]合并/收購/被[公司]合并，自[日期]開始生效。

“ [公司高層對新合并/收購的報價]，” [貴公司]的[名稱]和[職務(wù)]說。 “ [附援引]?！?/p>

“ [來自第二家公司高層的關(guān)于新合并/收購的語錄，” [第二家公司]的[名稱] [標(biāo)題]說。 “ [附援引]?！?/p>

有關(guān)[合并/收購]將如何影響現(xiàn)有客戶的更多信息，請單擊此處[更多信息的鏈接]。

關(guān)于[您的公司]：[3-4個貴公司及其近期成就的句子說明（如果適用）。

關(guān)于[其他公司]：[3-4個新客戶的句子描述及其近期成就（如果適用）。

以上8個模板較為常用，其他行業(yè)或者內(nèi)容也可以作參考。如果您在英文新聞寫作的時候遇到任何問題，都可以聯(lián)系我們世通社專員獲取建議和支持。

注：本文為世通社原創(chuàng)內(nèi)容，未經(jīng)授權(quán)，請勿轉(zhuǎn)載。